How to project new leadership, mitigate inherited scandals, engage and unify 13 markets, cultures and set of differences. In 2016, VimpelCom entered one of the bravest and exhilarating journey of transformation.

From new messaging, brilliant corporate communications, digital presence and culture transformation, the company set the stage for an even more ambitious reinvention: becoming VEON. Ran globally, designed locally and publicized powerfully across markets, VimpelCom peeled its legacy to create new footprints and step into a future of freedom and simplicity.