Growth was accelerating. Complexity was compounding.

Integrating the reinvention of the VoIP leader with seven acquisitions in five years expanded iBASIS across markets, capabilities, and cultures. The business was scaling fast. The brand, messaging, and internal alignment needed to scale with it.

26FIVE developed a unified positioning and messaging framework around one global aggregation story. Enterprises, carriers, partners, and internal teams aligned around a clearer market narrative. Plethora of content became twenty-two streamlined pathways focused on strategy, solutions, and differentiation.