Blasting off from one idea to a one billion dollar organization in nine months. Tofane Global completed the acquisition of SFR, Portugal Telecom and Altice ICS divisions. Upon its acquisition of iBASIS, formerly a subsidiary of Royal KPN NV, the company represents €1+ billion in revenues.
How do you brand through unimaginable growth? Can an M&A leader become a leading innovator? When the sum of all acquisitions is greater than the acquiring brand, what is the path to the highest brand equity denominator? Observations, options and opportunities.