26FIVE India Lab Wins Again at the Inkspell mCube Awards
Mumbai – 26FIVE India Lab celebrated their double win at the Inkspell Masters of Modern Marketing Awards 2019, held on Friday, July 12, 2019, at a prominent venue in South Mumbai.
The agency bagged two awards at the marketing awards event; the Best Multi Channel Campaign for a Financial Services Enterprise for ICICI Prudential Mutual Funds’ Year of SIP campaign and a special mention for Content in a Digital Integrated Campaign for the Accenture Innovation Challenge 2018. The mCube Awards recognize extraordinary marketing campaigns fueled by creative thinkers across India.
ICICI Pru MF’s Year of SIP campaign was launched in the year 2019 to highlight the ability of reaping maximum benefits from market volatility in 2019 resulting from various issues / events like the election, budget, trade war, exchange rate, taxation policy etc, thereby encouraging people to invest in SIPs.
The Accenture Innovation Challenge 2018 was an online integration that provided a national platform to young innovators who want to contribute to India’s innovation engine. The objective of the campaign was to find the country’s innovative minds, while portraying Accenture as an innovative organization.
Girish Nair, Senior Advisor, Global Business Strategy said, “We feel extremely proud and humbled by our win. The 26FIVE team worked really hard to make both the campaigns a thorough success. It’s a great day for the agency.” Ninad Vardam, Director, also commented, “The team has done a brilliant job on both the campaigns and it’s a proud moment for all of us at 26FIVE to be acknowledged for all the hard work.”
About 26FIVE Global Lab, Inc.
26FIVE is a growth consulting firm powered by its creative and tech labs in the US, India, Europe, and Asia. The firm puts brands at the heart of driving high returns, both on revenue and on responsibility. Independent and global, 26FIVE partners with VCs, start-ups and F100 seeking reinvention, business acceleration and transformation. Founded in 2016 through the integration of firms cumulating 35 years of expertise across technology and marketing, 26FIVE is headquartered in New York City.