VODAFONE

CHALLENGE

An international giant with a relatively small US footprint in the wholesale telecom market, Vodafone needed deep and consistent engagement with US industry leaders.

STRATEGY

We knew tradeshows and conferences would be essential because of the high concentration of industry influencers. But nothing underwhelms people like a hum-drum tradeshow booth. So we set out to make Vodafone’s presence very big, very distinct, and very charming, creating inviting spaces to showcase Vodafone offerings and facilitate conversations as well as orchestrating several keynote address to show thought leadership.