USA Today’s Ad Meter has been the most widely recognized measure of viewer response to Super Bowl ads since 1989. But as the Superbowl experience – along with most other things in life – became increasingly digital, USA Today needed to increase its digital presence to stimulate consumer engagement online.
We created a digital hub so that viewers could vote on the ads in real time. And we didn’t just build an app – we designed and implemented the entire experience from front-end to back-end, from IA to UI, from soup to nuts. It was more than just a voting interface – it was a rich experience including editorial content, social sentiment meter, real time data feeds, reviews, and analysis.
14,000 registered voters
400,000 pre-registration visits
300,000 total votes in a 6-hour window
Peak voting rate of 40 votes per second