Super Bowl ads had become a second national event. But only for those in the room.

Since 1989, the USA Today Ad Meter has been advertising’s most recognized scorecard. But audience behavior was changing fast. Passive viewers were becoming active participants, demanding live interaction around advertising’s biggest cultural moment.

In three months, 26FIVE transformed Ad Meter into a real-time digital platform built for Super Bowl scale. Content, live voting, analytics, reviews, and social sentiment were unified into one experience, driving 300,000 votes in its first six hours at peaks of 40 votes per second.