MOX Networks

A challenger in the dark fiber networks space, MOX Networks called for a complete rebrand and integrated strategy to reposition, relaunch, and broaden its customer reach and raise visibility and reputation. 

26FIVE created a complete corporate identity refresh, positioning strategy, print, and digital experience. On the strength of its new tagline “Infinite Capacity” to deliver connectivity, business performance, and human connections, public relations and demand generation initiatives reset the MOX story across all stakeholders.

Early results included high recall on brand and favorable sentiments for the new experience and broad print and TV coverage across Tier One trade and business media.