With growing internal teams working in silos, how do you streamline messaging across a growing product portfolio, to present a strong, clear brand whilst also helping the sales team meet their targets?

Working with multiple teams, we aligned messaging and brand assets, streamlining the Medidata message across various customer campaigns and creative. Highly compelling sales enablement tools empowered Medidata product leads and marketing teams to generate leads through Readiness Assessments and targeted B2B campaigns exceeded their sales goals.