Every team needs its fans. Their support and encouragement boost positive sentiment. That’s why when it comes to Jamshedpur FC, we make sure our fans are there with us every step of the way.

We accomplished this through our campaign ‘Ab Jazbaat Bolenge’. The campaign, with a video-first approach, featured stories and struggles of players. Along with it, the campaign also focused on promoting the club’s grassroots programme and the schools associated with it via feature stories about coaches and students and how football changed their lives for the better.

These stories struck a chord with the fans and their love for the team outpoured. In the end, the campaign strengthened the bond between fans and the club.