ICICI PRUDENTIAL MUTUAL FUND

Most people procrastinate when it comes to investing. ICICI Prudential Mutual Fund, one of India’s top Asset Management firms, decided to address this head on.

Using the insight, ‘Year of SIP’ was created for ICICI Prudential Mutual Fund to highlight the ability to reap maximum benefits from market volatility in 2019. The expansive campaign, which included digital films, outdoor, social media and print, showcased SIP as the hero and urged people to look for reasons to invest instead of excuses not to invest.

The campaign hit the nail on the head with its films, Vogon ads and more. It achieved its objective with the communication getting over 100k views.