Azure expertise alone was no longer enough.‍

Cloud services were becoming crowded. Every provider claimed transformation, innovation, and scale. Hanu needed a clearer way to differentiate its Azure-exclusive model and establish leadership in a rapidly consolidating Microsoft ecosystem.

26FIVE led a full rebrand and positioning transformation around the “100% Cloud Clear” strategy. Messaging, sales enablement, demand activation, and digital campaigns repositioned Hanu as a focused cloud transformation leader, driving a 473% increase in MQLs and 2.4x sales projections. Hanu was acquired by Insight in June 2022.