Global Business Exchange for Telecom (GBET) is a carrier-led association created to collaboratively develop actionable solutions for the electronic exchange of business information.

As GBET continued to gain momentum in the wholesale industry, we were called on to orchestrate a total brand refresh to reflect their growth and forward-looking approach. The creation of a clean, modern logo and brand identity effectively bridged the client into the next phase of growth and industry recognition.

The brand refresh also set the foundation for an enhanced digital experience. Catering to a surge in membership and rapid adoption of the “eContract” solution, we designed a new website to increase usability, boost community building and drive education-focused initiatives.