One of India’s leading AMCs, Edelweiss Mutual Fund, wanted to launch their new offering – ‘BHARAT BOND ETF’- a one-of-its-kind exchange traded fund.

Owing to the uniqueness of the product and its newness in the market, the launch campaign had the task of educating the audience about the product, communicating product offerings and creating urgency about its investment window of 10 days. Simple messaging was coupled with symbolic visuals to get the point across.

Our launch campaign for Bharat Bond ETF utilized every medium possible, from print to social media, to achieve its objective and made it one of the most successful product launches in its category with a reach of 100 million.