Transforming the brand identity for all external and internal stakeholders; unifying the value proposition through a single concept with an enduring power to capture new mindshare; launching across all vertical segments to propel new sales; and setting the company on a two-year path of accelerated expansion in strategic relationships, campuses, and partnerships.

By “meshing” the company’s customers in a unique interchange and reshaping their perspective on Coresite’s value, the business was able to rapidly advance their market position.