HBO is one’s India’s most popular English movie channels. And how did they create buzz around the TV premier of Bumblebee using the channel’s digital handles?
Through a digital campaign we established HBO as ‘Home of Bumblebee’ and showcased how the character from the Transformers series was finally coming home to the channel. The clever idea was used to create awareness and drive engagement.
Throughout the campaign, we also executed a series of interactive contests to garner engagement and spread awareness about Bumblebee coming home. The contests were well received along with the campaign which achieved a reach of 12.8 million.