Be Free across Thirteen Countries

Unifying global employees through immersive digital experiences.

CLIENT

VEON

LOCATION

Global

SERVICES

Brand Activation Change Management Digital

YEAR

2017-2019

A digital-first global brand needed cohesion across 13 countries.‍

As VEON evolved into a digital-first global brand, the challenge went far beyond communications. Across 13 countries and 22,000+ employees, the company needed a unified experience capable of driving adoption and engagement in real time.

26FIVE created a global launch platform combining augmented reality, multilingual microsites, and live communications across Europe and Asia. The campaign connected employees at scale and doubled VEON app usage and engagement across key international markets.

1

new brand

13

countries activated

22K+

employees connected

6th

largest mobile operator globally

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