

VEON
Global
Brand Activation Change Management Digital
2017-2019
As VEON evolved into a digital-first global brand, the challenge went far beyond communications. Across 13 countries and 22,000+ employees, the company needed a unified experience capable of driving adoption and engagement in real time.
26FIVE created a global launch platform combining augmented reality, multilingual microsites, and live communications across Europe and Asia. The campaign connected employees at scale and doubled VEON app usage and engagement across key international markets.
new brand
countries activated
employees connected
largest mobile operator globally

