Transformation needed to move at the speed of global expansion.

Tata Communications evolved through acquisitions, integrations, consolidations, and rapid global growth. The business was constantly transforming. The challenge was keeping the brand, culture, and market narrative moving with it.

26FIVE helped guide four brand evolutions, 20+ product launches, 350+ global events, and the emergence of Tata Communications as a full digital ecosystem partner. A precision ABM pilot targeting four APAC strategic accounts later delivered 96% revenue growth and became the model for future programs.