New competitors were rewriting the serialization market.‍

As supply chain serialization and track-and-trace markets accelerated, new competitors flooded the category with overlapping claims and fragmented messaging. Systech needed to realign brand, demand, and market leadership urgently, to pursue its exit strategy.

26FIVE led a full brand and commercial reset across positioning, campaigns, events, workshops, and strategic partnerships. The transformation reignited market momentum, driving a 674% increase in MQLs, expanding pipeline growth 4x, and supporting acquisition within the planned timeline.