Complexity is redefining the future of international connectivity.

As carriers, cloud ecosystems, and platforms converged, international communications became exponentially more complex. SBTS combined the scale of SoftBank with the wholesale voice and infrastructure expertise of BTS to simplify and streamline that complexity.

The challenge was making that value immediately understandable to the market.

26FIVE developed the “Solving Global Complexity” positioning to clarify the venture’s role across carriers, hyperscalers, and CPaaS providers. The result was a future-ready identity designed to unify capabilities, build trust, and position SBTS as critical infrastructure for the next generation of global connectivity.