Clinical Tech Decisions Became Interactive

Creating personalized digital tools to measure trial performance, patient experience, and digital readiness.

CLIENT

Medidata

LOCATION

USA

SERVICES

Activation Digital

YEAR

2016-Present

Complex trial decisions needed clearer pathways.‍

Clinical trial teams are overwhelmed by fragmented tools, operational complexity, and growing pressure to accelerate outcomes. Medidata needed a more engaging way to help sponsors understand trial performance, patient experience, and digital readiness.

26FIVE created a suite of interactive assessment and decision-support tools across eCOA, patient dropout, and clinical data capture. Personalized calculators, branching assessments, dynamic scoring, and persona-led experiences transformed abstract operational challenges into measurable business cases and actionable next steps.

5

assessment modules and calculators

1

persona-based data management tool

2022

Marketing Efficiency Platinum Award

2020

FiercePharma Award nomination

No items found.