

Medidata
USA
Activation Digital
2016-Present
Clinical trial teams are overwhelmed by fragmented tools, operational complexity, and growing pressure to accelerate outcomes. Medidata needed a more engaging way to help sponsors understand trial performance, patient experience, and digital readiness.
26FIVE created a suite of interactive assessment and decision-support tools across eCOA, patient dropout, and clinical data capture. Personalized calculators, branching assessments, dynamic scoring, and persona-led experiences transformed abstract operational challenges into measurable business cases and actionable next steps.
assessment modules and calculators
persona-based data management tool
Marketing Efficiency Platinum Award
FiercePharma Award nomination
