The U.S. market was already crowded with incumbents.‍

DE-CIX entered North America with a carrier-neutral Internet Exchange model built for global scale. But breaking into the US required more than infrastructure. The company needed visibility, credibility, and momentum fast.

To help position DE-CIX as the fastest-growing Internet Exchange in North America, we orchestrated an intense cadence of targeted media blitz, customer engagement, analyst relations, and industry partnerships. The expansion delivered 63% growth, reaching 200 ASNs in New York and 50 in Dallas within eighteen months.