SYSTECH INTERNATIONAL

CHALLENGE

As the pioneer in the serialization supply chain industry, Systech was now facing fierce new competitors and needed to re-establish a marketing engine to reignite interest and solidify its leadership position.

STRATEGY

A complete rebrand that unified messaging and image under ‘Systech Only One’ created powerful campaigns across all customer touch points including targeted B2B campaigns. To propel customer engagement we created the annual global UNIQUITY conference, customer intelligence¬†council and training webinars that¬†reaffirmed Systech’s singular¬†status as the leader in its field.

RESULTS

674% increase in MQL in 6 months
4x sales pipeline
Elevated strategic partnerships through UNIQUITY Conference Sponsorships
Extensive media coverage